Former Coleman Prize Winners

Teresa Lopes

Coleman Prize Winner 2009

Stefan Schwarzkopf

My main research interests can be separated into two areas. Firstly, I am interested in the global history of marketing and, in particular, of the advertising industry. I wrote my PhD at Birkbeck College (University of London) on the emergence of a service- and consumer-oriented advertising industry in Britain in the first half of the twentieth century. In the thesis, I looked at how the British advertising industry in the early twentieth century responded to the challenges of the mass market, advertising criticism and the growing competition from American ad agencies. With regards to the politics of the advertising industry, I also study the cross-links between Cold War cultures and the European advertising industries. My second field of interest is the history and the various socio-political uses of market and consumer research. In this respect, I have begun a new research project on the Austro-American ‘consumer guru’ Ernest Dichter and I am working on a historical-political analysis of the idea of consumer sovereignty.

Primary research areas:

  • Marketing and Advertising History
  • General Business History
  • Marketing Theory and Critical Marketing
  • Market and Consumer Research